Las Vegas, January 6, 2025
— At the heart of CES 2025, Zeekr has announced a series of transformative initiatives and technological advancements set to redefine the future of sustainable and intelligent transportation.
A partnership Powering Immersive In-Car Experiences
Building on the collaboration with Qualcomm Technologies, Zeekr will integrate the
next-generation Snapdragon® Cockpit Platform into its upcoming vehicles. This
collaboration underscores Zeekr’s commitment to delivering a personalised and
high-efficiency in-car environment. Key features include:
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Immersive Entertainment: Enhanced displays and superior audio for an engaging user experience.
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Customisable Interfaces: Personalised dashboard settings for each driver.
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OTA Updates: Seamless over-the-air updates to continually improve user experience.
Simon Jiang, Vice President at Zeekr, highlighted the vision for future-ready vehicles: “Our strengthened collaboration with Qualcomm Technologies positions us to achieve technological milestones that ensure our global users receive unparalleled driving experiences.”
Pioneering Intelligent Driving with NVIDIA DRIVE AGX Thor
Zeekr also revealed its proprietary intelligent driving domain controller, built on
NVIDIA DRIVE AGX Thor. This system will debut in 2025, offering state-of-the-art
autonomous driving and parking capabilities. As Zeekr charts its autonomous journey,
this innovation represents a significant leap toward safer and more efficient driving.
Expanding the Global Energy Ecosystem
To enhance its global energy strategy, Zeekr introduced plans for a comprehensive fast-charging network, focusing on international markets including Thailand and Australia. Currently operating the largest ultra-fast charging network in China, Zeekr’s aim is to deploy thousands of fast-charging stations globally.
Showcasing a Vision of Luxury and Performance
Visitors to CES 2025 were treated to a showcase of Zeekr’s latest models:
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Zeekr 001 FR: A luxury shooting brake balancing comfort and ultra-performance.
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Zeekr 009 Grand: A four-seater MPV redefined as a tranquil and safe mobile sanctuary.
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Zeekr Mix: A family-friendly SUV with maximised interior space and a unique design.
A Commitment to Sustainability and Collaboration
Zeekr’s strategy of co-creation with customers and partners remains a cornerstone of its approach. With innovation hubs and collaborations globally, including with Waymo on autonomous robo-taxis, Zeekr continues to lead in developing vehicles designed for sustainability, shared mobility, and enhanced user experiences.
Zeekr’s latest advancements reflect its mission to blend premium technology, innovative design, and sustainable practices. These announcements solidify its standing as a pioneer in shaping a smarter, greener future in mobility.
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